News and views

A thought for ad agencies in 2017

Clients work with agencies to better effect change. In the changing times ahead (e.g. new US president; Brexit etc.) often less change happens. Uncertainty acts as a brake for clients who don’t want to take risks – instead they look to conserve resources to cope with changes, challenges and opportunities ahead as things become more […]

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#PREcycling

The amount of rejected recyclable waste has increased in the UK significantly since 2011. Councils and government are spending large amounts of money sorting waste by hand, fining people who don’t recycle properly or on ad campaigns to educate people on what to do (see: http://www.bbc.co.uk/news/uk-37159581) Instead of spending all this time and effort in ‘policing’ […]

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Do Coke employees drink Pepsi at lunch?

Do Nike employees wear Adidas? Do the GM/Vauxhall employees drive BMWs? Is it ok for an Apple employee to use a Blackberry? From a brand owners point of view the answer is probably no…it can be viewed as disloyalty to the employer. With customers brand choice is the one which gives them the best ‘customer service’ (meets their […]

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Human Fat = Fillet Steak!

Fillet steak and excess human fat cost about the same – here’s how: based on 2012 data the cost to the NHS per kilogram of excess weight on men and women was roughly the same as the price of fillet steak at around £25/kg. It’s a big number and it seems to be consistent across […]

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Blue Apple? What could Tim Cook do next?

Apple’s Tim Cook is perhaps feeling a little blue after announcing results where a slowdown in iPhone sales, as the smartphone market matures, hit the numbers. But as with all business cash is king and Apple has plenty of it. Shareholders are being kept happy with a share-buy-back and life probably isn’t that bad. So […]

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