News and views

A thought for ad agencies in 2017

Clients work with agencies to better effect change. In the changing times ahead (e.g. new US president; Brexit etc.) often less change happens. Uncertainty acts as a brake for clients who don’t want to take risks – instead they look to conserve resources to cope with changes, challenges and opportunities ahead as things become more […]

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#PREcycling

The amount of rejected recyclable waste has increased in the UK significantly since 2011. Councils and government are spending large amounts of money sorting waste by hand, fining people who don’t recycle properly or on ad campaigns to educate people on what to do (see: http://www.bbc.co.uk/news/uk-37159581) Instead of spending all this time and effort in ‘policing’ […]

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Do Coke employees drink Pepsi at lunch?

Do Nike employees wear Adidas? Do the GM/Vauxhall employees drive BMWs? Is it ok for an Apple employee to use a Blackberry? From a brand owners point of view the answer is probably no…it can be viewed as disloyalty to the employer. With customers brand choice is the one which gives them the best ‘customer service’ (meets their […]

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